Accompagner la transformation numérique des PME : une perspective écosystémique de la création de valeur

Abstract

In the actual business context, the digital transformation of SMEs goes beyond the simple choice of a technological “tool”. This situation also supposes profound changes in the organization, including the social capital. An ecosystemic perspective of this phenomenon provides a better understanding of how the actors integrate new tangible and intangible resources, through the exchange of services between socioeconomic professionals and information technology (IT) specialists. Organizing digital transformation in a system that supports cocreation of value allows to observe the emergence of an array of programs intended to accompany this transformation. But what is the actual situation with these exchanges between independent actors? How are they constituted more specifically? Exploring the digital transformation support practices reveals a logic of services that combines with recognized principles of innovation in the SMEs context. Theoretical and practical contributions complete the observed situation.