Innover par le passé

Abstract

In this article, I suggest that innovation dogma, which imply rendering products obsolete faster and faster, could backfire against organizations which believe that consumer still strongly believe in progress. Apart from environmental concerns, it may be the change of how we collectively relate to our past that could stop innovation being seen as the most effective way to reach organizational aims. In the 21st century, the path to the future may partially lie in the past.