Positionnement des ports sur le marché du tourisme de croisière : diffusion des politiques d’atténuation des risques sociétaux et environnementaux dans le nord de la Méditerranée
DOI:
https://doi.org/10.1522/revueot.v33n3.1878Keywords:
Cruise tourism, ports, societal and environnemental risksAbstract
Port authorities are now paying growing attention to the social and environmental risks associated with their cruise operations. Several of these ports are in fact engaged in a structured and, for some, already long-standing approach aimed at reducing the negative externalities of cruise ship stopovers. However, the content analysis of 36 port authority websites revealed that very few of them report on such action plans. Based on the review of literature dealing with port authority market positioning approaches, the purpose of this paper is to promote the necessity and feasibility for port authorities to disseminate information on their past, ongoing and/or future actions in favour of sustainable cruise tourism.
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