L' offre territoriale, un levier d’attractivité des investissements : vers une revue systématique de la littérature

Abstract

Investment appeal remains a major concern for policymakers and economic stakeholders, as it influences the economic, social, and environmental aspects of a territory. Territorial offerings constitute the fundamental mainstay of this appeal. However, in a context marked by emerging territorial challenges, these offerings need to be rethought. The question of how all the territorial actors can collabo-rate to co-create a diversified and integrated territorial offering remains complex and relatively unexplored. This research seeks to address this shortcoming by proposing a theoretical reframing and a conceptual model to better understand the mechanisms of co-creation of territorial offerings and their impact on investment appeal. Based on a systematic literature review, this study clarifies the concept and advances the academic discussion around this fundamental component of territorial marketing. It also provides guidance on the key variables of territorial offerings.