L’ impact de la transition numérique sur l’entrepreneuriat informel des femmes commerçantes à Libreville au Gabon
DOI:
https://doi.org/10.1522/revueot.v33n1.1718Keywords:
Digital transition, female informal entrepreneurship, economic empowerment, challenges and opportunities, resilience and adaptation strategiesAbstract
This article explores the impact of the digital transition on informal female entrepreneurship in Libreville, Gabon, and on their economic empowerment. Using an exploratory qualitative approach and relying on semi-structured interviews with female merchants in Libreville as well as various stakeholders (NGOs, etc.), the study reveals that the digital transition offers opportunities, particularly in terms of access to information and financial services, and of the strengthening of social networks and human capital. However, it also highlights significant challenges, such as limited access to technology, inadequate digital skills, and the presence of restrictive social and cultural norms. Strategies for adaptation and resilience developed by the female merchants to overcome these obstacles are identified. These findings suggest directions for policymakers, managers, and organizations eager to support female entrepreneurship in the context of expanding digitization.
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Copyright (c) 2024 Serge Francis Simen, Ursule Nudy Banzoussi Niaka, Yao Agbeno, Mireille-Laure Beyala Mvindi, Steve Paterne Nkoulou
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