Quatre questions pour rallier les parties prenantes à la gestion d’un projet

Abstract

Stakeholders are undeniably a key component in the success or demise of projects. This article proposes an instrumental approach for a more effective management of stakeholders, by taking into account the rational as well as the political aspects of projects. Using an explicit theoretical framework and illustrations from two real-life cases, it builds on four key questions to identify, assess, engage, and manage stakeholders on an ongoing basis. This novel approach focuses on the profiles of the stakeholders and on the distinction between their stated positions and their real interests. It allows for the management of existing stakeholders and the inclusion of new ones, as required for the success of the project. By partnering with stakeholders and focusing on satisfying their real – but often veiled – interests, the project can be co-produced, resulting in a “win-win” for all.