La consommation favorise-t-elle la mondialisation et ses conséquences?

Abstract

Globalization is a polarizing subject. It has always had its defenders and its detractors. Although we have been talking about globalization for several decades, it has never been more relevant than in recent months. Since the COVID-19 pandemic has suddenly brought globalization to the forefront of ethical and political questions, the objective of this article is to present two works on responsible consumption and market exchanges by economist Dani Rodrick and by marketing researchers Myriam Ertz, Damien Hallegatte and Julien Bousquet. The article especially aims to bring to light their similar roots, namely the increasing awareness of global consumer issues and their repercussions. According to these two works, even if globalization has not delivered on all the expected benefits, the results of globalization could be more fair for all stakeholders of the different systems involved in these commercial exchanges.