Retour vers le futur de l’échange marchand

Abstract

This article outlines the major contributions of the collective book entitled Les reconfigurations de l’échange marchand : Tour d’horizon, enjeux et perspectives, published by Presses Universitaires du Québec and edited by professors Myriam Ertz, Julien Bousquet and Damien Hallegatte. According to the contributors of this article, commercial exchange is undergoing a deep change. This transformation led to four main evolutions: a reviewed conceptualization of commercial exchange, the emergence of alternative exchange currencies, updating of the product at the core of re-engineered exchanges, and a quest for a meaning in consumption. If causes of these evolutions are difficult to isolate accurately, it remains that this deep change in the way markets function leads to the convergence of three underlying trends: technological evolutions, sociocultural evolutions, and economic and financial constraints. This article summarizes the
areas and the causes of change as identified by the authors of the collective work.