Les déterminants du comportement responsable des dirigeants dans l’industrie agroalimentaire

Abstract

In a world where environmental and social issues are becoming increasingly important, the role of businesses is being challenged. Regardless of their size, sectors of activity and geographical location, businesses have recently resolutely turned towards corporate social responsibility (CSR). Recent movements observed in the Cameroon economic environment regarding banning the use of plastic packaging, affect both the producers and the users, such as agro-food industry (AFI) businesses. The research is focused on the perception of CSR by AFI leaders. Analysis of the interviewees' speeches shows that CSR is mainly environmental. Similarly, these leaders of plastic packaging businesses approve and
consolidate the state's initiative, but they have also spoken out in favour of media-related collaboration opportunities with their upstream suppliers.